Finding and Using Network Marketing Leads

Network marketing is a business model in which a company hires independent contractors to  distribute their products or services. The distributors then crate a “downline” by recruiting other distributors who in turn recruit still more distributors.

The distributors are given commissions for the products they sell and the products sold by the people they recruited. Network Marketing leads are an integral part of setting up a successful network marketing business.

There are various methods of network marketing prospecting. Some distributors use word of mouth to attempt to recruit family, friends, and acquaintances. Others distribute cards and flyer around their neighborhood. Some distributors have created internet banner ads and websites to recruit people for their downline.

Phone calls and e-mails are other ways to get the word out. Some companies sell contact information for possible network marketing leads. Some of these people have previously expressed an interest in finding a network marketing opportunity.

If you consider purchasing leads, make sure that the company selling them has a good reputation. Also make sure that the company has some sort of customer  support if problems arise. You should be able to contact them if you are given an incorrect contact information for one of your leads.  The company should also have some sort of training for using the lead information.

There are a few tips to remember when you are network marketing prospecting. Make sure that you are familiar with the products you are selling and the procedures of the company. If they ask a question that you can't answer, then you should at least know where to send them for the information. 

Writing a phone script will help when making recruiting calls.  Ask your upline (the person who recruited you) if they have any tips.

Once you recruit someone, you are responsible for helping them get started and guiding them. If your downline is successful, you will benefit as well. Make sure that the people you recruit have the time, money and resources to effectively enter this business venture.

Some people have misconceptions about the commitment required to be a successful distributor in a network marketing business. They think they will get huge returns for only ten to fifteen hours of work each week. They also may not know that a small entry fee is usually required.